Here are the top 15 food influencers, food bloggers and reviewers, and Foodies in Singapore in 2023
If you are a recently opened cafe, restaurant, or food business on Instagram in Singapore, these prominent influencers from Singapore can greatly enhance your brand’s social visibility. This will attract more customers.
So, what do Food Influencers do?
Nowadays, people seek value for their money when buying food. They often turn to food influencers and bloggers for guidance. They rely on their blog posts to determine whether they should try the chef’s cooking at a particular restaurant or explore other options.
Food influencers and bloggers typically share their dining experiences at various restaurants, while some also create and publish their own recipes. Some of these bloggers may have journalism backgrounds or possess culinary expertise.
Given the plethora of Singaporean food bloggers available, it can be time-consuming and challenging to choose which ones to follow. In this article, Lobangsiah helps you simplify the process for you by presenting a curated list of the:
Top 15 food influencers in Singapore for 2023
1. Maureen Ow – @misstamchiak
Maureen Ow, the owner of Miss Tam Chiak, has gained fame as a food blogger. Initially known for her engaging food reviews on her blog, she has expanded onto Instagram.
Miss Tam Chiak’s expertise extends across a wide range of culinary delights, including desserts, snacks, and lunch meals. Her versatility in exploring various food categories has contributed to her widespread popularity.
If your brand aims for maximum exposure and has a generous budget, collaborating with Miss Tam Chiak would be an ideal choice. However, it’s good to note that she is considered an expensive influencer due to her substantial following. Nevertheless, the opportunity to reach her extensive audience makes it worthwhile.
View this post on Instagram
2. Leslie Tay – @ieatishootipost
Meet Leslie Tay, a renowned Singaporean food blogger widely recognized as ieatishootipost, boasting an impressive following of 153k on Instagram. His feed features diverse culinary reviews spanning various cuisines available in Singapore.
Leslie Tay’s versatility shines through as he showcases food from all cultures and walks of life on his Instagram account. As a well-managed influencer, he actively collaborates with new food businesses through sponsorships.
With a commendable sponsored saturation rate, partnering with Leslie Tay and sponsoring his Instagram account, ieatishootipost, presents an excellent opportunity for businesses seeking food blogger endorsement. Rest assured, your posts won’t be overwhelmed by sponsored content. However, it’s worth noting that engaging such a reputable influencer comes at a cost, as he is considered an expensive influencer in the market.
View this post on Instagram
3. Daniel Ang – @danielfooddiary
Daniel Ang, the mastermind behind the popular food blog danielfooddiary, began his journey by sharing blog reviews and offering valuable recommendations to his readers. Over time, he expanded his online presence to Instagram.
Daniel Ang’s Instagram page has amassed an impressive 280k following, making him a recognized and influential figure among millennials and the younger generation. His success on this platform further solidifies his reputation as a go-to source for food-related content.
View this post on Instagram
4. Brad Lau – @ladyironchef
Are you familiar with Ladyironchef, Brad Lau’s food blog? As one of Singapore’s pioneering food bloggers, Brad Lau has achieved significant success and amassed an impressive 589k following on various social media platforms.
Brad Lau, being a versatile influencer, extends beyond restaurant reviews and provides updates on upcoming cafe openings. Ladyironchef is highly regarded as a dream platform for food businesses to be featured on. With its immense reach and popularity, Singaporeans turn to Instagram or blog for reliable food recommendations.
View this post on Instagram
5. Clara Chua – @explodingbelly
Clara’s main focus is sharing her food recommendations, travel experiences, and life anecdotes with her audience. She cherishes these memories for herself. Her aim is to create relatable and useful content. This is whether it’s guiding people to curated content of places to eat or offering insights into personal growth and finding solace.
View this post on Instagram
6. Yong Wei Kai – @sgcafehopping
Wei Kai, commonly known as Sgcafehopping, embraces a delectable dual identity. While he thrives in his main role as a social media marketer, his true passion lies in food blogging. He has an impressive Instagram following of nearly 47,000 hungry followers.
As a trailblazing food blogger and influencer on Instagram in Singapore, Wei Kai has established a solid reputation by consistently sharing trendy and enticing food content. His dedication to showcasing the latest and greatest in the culinary scene has garnered him a devoted following.
View this post on Instagram
7. Char & Crystal – @gninethree
GNineThree, a blog name derived from Genesis 9:3 in the Bible, was created by Char in 2012 to keep track of the burgeoning restaurant scene in Singapore. In 2013, her elder sister Crystal joined, transforming GNineThree into a comprehensive platform covering food, travel, and baking topics.
View this post on Instagram
8. Irene K – @foodwanderers
Irene, known as Foodwanderers, embarked on her culinary blogging journey in 2014. Since then, she has consistently mesmerized her audience by sharing captivating content across various social media platforms, such as Instagram, Lemon8, and Xiao Hong Shu. What sets her apart is her ability to capture visually stunning photos that entice viewers, leaving them drooling and eagerly longing to taste the irresistible dishes she recommends.
View this post on Instagram
9. Seth Lui – @sethluicious
Seth Lui stands out as one of Singapore’s top food blogs. It is consisting of a dedicated team of writers who passionately explore the latest food joints and report on food-related news.
What sets their articles apart is the distinctive feature of tagging them based on food affordability. This makes Seth Lui an excellent resource for budget-conscious people seeking wallet-friendly dining options.
10. Aaron Ho – @rubbisheatrubbishgrow
Meet Aaron Ho, the eccentric Singaporean food influencer and blogger famously known as Rubbish Eat Rubbish Grow. Known for his honest and witty reviews, Aaron’s captions exude a conversational and casual tone, free from pretentiousness.
With a following of 37k, Aaron Ho is a reputable influencer in the food industry. Moreover, his low sponsorship saturation rate means working with him won’t be competitive. The added benefit is that his collaboration comes with a friendly budget, making it even more appealing for businesses looking to partner with a quality influencer.
View this post on Instagram
11. Mark Ong – @makoeats
Mark’s Instagram feed is a feast for the eyes, tempting you to take a big bite. It serves as a showcase for this food influencer’s most enticing culinary creations and innovative experiments.
View this post on Instagram
12. Derrick Tan – @sgfoodonfoot
Derrick Tan, the genius behind this well-known food blog, has established it as one of Singapore’s top 10 culinary destinations. Setting himself apart, Derrick, a prominent Singaporean food blogger, takes a unique approach to categorize his food blogs and reviews based on public transportation, specifically Singapore MRT lines like the North East (NE) line or Downtown (DT) line. Going above and beyond, he also provides detailed travel directions and tips, including the nearest station, walking directions, which bus to take, and estimated travel time to reach the featured eateries and restaurants.
View this post on Instagram
13. Tze-Wen – @makanwarrior
Tze-Wen’s content offers a delightful mix of visually appealing and everyday on-the-go food. Through his unique perspective on crafting photos, he unveils hidden gems, off-the-beaten-path discoveries, and tantalizing gastronomic experiences to share with his audience. Explore his post and embark on a journey of aesthetic delights and culinary adventures.
View this post on Instagram
14. Ranbee, Ranter and Ranbee – @therantingpanda
In today’s era, some food bloggers choose to maintain their anonymity, and Ranting Panda is among them. This collective comprises three contributors, namely Ranter, Rantee, and Ranbee, who have been diligently reviewing Michelin-starred restaurants each year since 2016.
View this post on Instagram
15. Adam Shah – @thehalalfoodblog
The genesis of this Halal blog dates back to 2012 when Adam Shah and his wife realized the challenges of finding halal food options. Since then, they have become indispensable reviewers, guiding the community toward the finest halal culinary experiences in the city.
With a youthful and engaging writing style that incorporates emojis and abbreviations like LOL, this food blog resonates with younger audiences who prioritize halal food choices.
View this post on Instagram
With this comprehensive list of who you can follow, you’re well on your way to discovering the latest culinary trends. You can also reach out and collaborate with them to increase your brand’s awareness. Happy exploring and bon appétit.
Since you’re here, why not read:
(Credits: seth lui, makoeats, foodwanderers)
For more Food Lobang updates like this, subscribe to our Telegram channel at @sgfoodlover.
