Ultimate Food Guide to Isetan Summer Omiyage Fair 2023

Ever heard of omiyage? The literal translation of お土産 — omiyage —（おみやげ) is “local product,” and it is commonly translated as “souvenir.” Typically, it refers to carefully-wrapped boxes of local goods, often food items, available in tourist shops, which travelers bring back from their trips away from home.

However, omiyage holds a much deeper significance than just being a souvenir. It is a cherished and vital aspect of Japanese culture, deeply ingrained in the social fabric, and observed among people of all ages. The act of giving and receiving omiyage is seen as an expression of thoughtfulness, gratitude, and care towards others.

This cultural practice fosters connections and strengthens relationships among individuals, making it an integral part of Japanese etiquette and social norms. So, when you explore tourist shops in Japan, keep an eye out for beautifully packaged treats in sizable boxes – for these are the precious omiyage that carry with them the essence of Japanese culture and hospitality.

Omiyage isn’t always a gift for friends or for family members. At Isetan Summer Omiyage Fair 2023, you can also treat yourself to some self-love and self-care by buying these goodies!

As you may already know, Japan takes immense pride in crafting food that is not just delicious but also aesthetically pleasing. Let me introduce you to Hiyoko Honpo Yoshinodo. Encased in an adorable duck-logo box with a honeycomb-shaped design, each piece is lovingly nestled inside. The signature Hiyoko comprises steamed bean jam paste buns, and you’ll be delighted to find 7 pieces in a box for just $19.90. Unwrapping the packaging brings a delightful surprise – a cute duck face nestled within, adding to the joy and excitement of every delectable bite!

Sugar Butter Tree, with its distinctive light blue packaging, is a delightful butter cereal sweets snack. This delectable treat was established in 2010 and is produced by Ginza Tokyo, one of the leading confectionery brands in Tokyo. You can indulge in the goodness of this snack with one packet containing 5 pieces, priced at $12.90. Savor the scrumptious flavors that this charming brand has to offer!

Don’t miss out on the delightful experience of trying Brown Sugar Warabi Mochi, typically eaten in Japanese concept Cafes. Now, exclusively at Isetan Omiyage Fair 2023, you have the opportunity to purchase these irresistible treats in convenient packets. Buy some to stock up at home! Each packet is $5.30 only.

The Half-moon Bunny Gaufrette Cream Sand snack is undeniably attractive and cute, making it incredibly alluring. Upon its initial release in Singapore, it quickly became an instant hit, and its popularity continues to hype, making its return for more. So, treat yourself to the exquisite flavors of both the Red Bean and Matcha varieties. You have the option of getting 5 pieces for just $14.90 or a box of 10 pieces for $24.90. Indulge in these delightful treats and experience their irresistible charm!

You’ll find an array of irresistible Japanese supplies that you simply can’t resist, including the luscious Pink and Golden Peaches, now available for just $35.90 (U.P. $39.90). Additionally, indulge in the Kurosake chamame (Black Soybeans / Edamame) at the discounted price of $15.90 (U.P. $19.90). Don’t miss the chance to save and try these delightful treats at a special price!