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      Apple unveils MacBook Pro with game-changing performance and longest battery life ever in a Mac featuring M2 Pro and M2 Max

      Features up to 6x faster performance than fastest Intel-based MacBook Pro...

      January 24, 2023
      in Business, Online Shopping, Tech
      Reading Time: 8 mins read
      640 33
      Macbook Pro

      Apple unveils MacBook Pro with game-changing performance and longest battery life ever in a Mac featuring M2 Pro and M2 Max

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      Up to 96GB of unified memory is available for demanding pro workflows in the new MacBook Pro, delivering performance up to 6x faster than the fastest Intel-based MacBook Pro.

       

      On 17th January 2023, Apple introduced the new MacBook Pro with M2 Pro and M2 Max.

       

      In Cupertino, California; Apple today announced the new 14- and 16-inch MacBook Pro featuring M2 Pro and M2 Max, Apple’s next-generation pro silicon that brings even more power-efficient performance and battery life to pro users. With M2 Pro and M2 Max — the world’s most powerful and efficient chip for a pro laptop — MacBook Pro tackles demanding tasks, like effects rendering, which is up to 6x faster than the fastest Intel-based MacBook Pro, and colour grading, which is up to 2x faster.1 Building on the unprecedented power efficiency of Apple silicon, the battery life on the MacBook Pro is now up to 22 hours — the longest battery life ever in a Mac.2 For enhanced connectivity, the new MacBook Pro supports Wi-Fi 6E,3 which is up to twice as fast as the previous generation, as well as advanced HDMI, which supports 8K displays for the first time. With up to 96GB of unified memory in the M2 Max model, creators can create scenes so large that PC laptops can’t even handle them. Aside from its renowned Liquid Retina XDR display, MacBook Pro comes with an extensive array of connectivity, a 1080p FaceTime HD camera, a six-speaker sound system, and studio-quality microphones round out its unrivalled features. With macOS Ventura, the MacBook Pro provides an unparalleled user experience. The new MacBook Pro 14-inch and 16-inch will be available starting Friday, February 3, with orders already begin. 

      “MacBook Pro with Apple silicon has been a game changer, empowering pros to push the limits of their workflows while on the go and do things they never thought possible on a laptop,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The MacBook Pro gets even better today. In terms of performance, connectivity, battery life, and display, there’s nothing like it.”

      Unrivalled Power-Efficient Performance with M2 Pro and M2 Max

       

      M2 Pro and M2 Max enable MacBook Pro to transform professional workflows across a wide range of disciplines, from art to science to app development. With the upgrade from Intel-based Mac models, users will experience even greater improvements in performance, battery life, connectivity, and productivity. The MacBook Pro maintains performance whether it is plugged in or powered by a battery.

       

      In comparison to M1 Pro, MacBook Pro with M2 Pro features up to eight high-performance and four high-efficiency cores for up to 20 percent greater performance. The 200GB/s unified memory bandwidth and 32GB of unified memory allow users to run multiple pro apps at lightning speed. GPUs with up to 19 cores deliver up to 30 percent more graphics performance, and the Neural Engine accelerates video and image analysis by 40 percent. Additionally, M2 Pro’s powerful media engine accelerates video playback and encoding dramatically while using a very low amount of power.

      With M2 Pro on MacBook Pro:

      • Compared with the previous generation, Motion renders titles and animations up to 80 percent1 faster than the fastest Intel-based MacBook Pro.

      • As a result, Xcode compiles up to 2.5x faster1 than the fastest Intel-based MacBook Pro and nearly 25 percent faster5 than the previous generation.

      • Adobe Photoshop processes images up to 80 percent faster1 than the fastest Intel-based MacBook Pro and up to 40 percent faster5 than the previous generation.

       

      With M2 Max, the MacBook Pro pushes workflows to the limit with a much larger GPU that features up to 38 cores and delivers up to 30 percent greater graphics performance than M1 Max. It also features 400GB/s of unified memory bandwidth – twice that of M2 Pro. The MacBook Pro’s 96GB of unified memory enables intensive graphics tasks such as creating scenes with extreme 3D geometry and textures or merging massive photographic panoramas. Compared to the M1 Max, the M2 Max offers a 20 percent greater performance thanks to its 12-core CPU with eight high-performance cores and four high-efficiency cores, as well as a media engine that is twice as powerful as M2 Pro, with twice the ProRes acceleration, which dramatically speeds up media playback and transcoding.

      With M2 Max on MacBook Pro:

      • Cinema 4D renders effects up to 6x faster1 than the fastest Intel-based MacBook Pro and 30 percent faster6 than the previous generation.

      • In DaVinci Resolve, colour grading is up to 2x faster1 than the fastest Intel-based MacBook Pro and 30 percent faster6 than the previous version.

       

       

      Enhanced Connectivity

      Wi-Fi 6E3 and more advanced HDMI technologies allow MacBook Pro to support 8K displays up to 60Hz and 4K displays up to 240Hz. As well as three Thunderbolt 4 ports, an SDXC card slot, and MagSafe 3 charging capabilities, MacBook Pro already offers versatile connectivity options.

      • MagSafe 3, Thunderbolt 4, and the headphone jack are shown on MacBook Pro.

      • An SDXC card slot, Thunderbolt 4 port, and HDMI port are shown on MacBook Pro.

      macOS Ventura

      The MacBook Pro is even faster and more productive with macOS Ventura. Continuity Camera brings videoconferencing features to any Mac, including Desk View, Centre Stage, Studio Light, and more. FaceTime’s handoff feature allows users to start a FaceTime call on their iPhone or iPad and pass it fluidly to their Mac. And tools like Stage Manager automatically organise apps and windows, so users can concentrate on the task at hand and still see everything in a single glance.

      The world’s fastest browser on Mac, Safari, introduces a passwordless future with passkeys through Messages and Mail. With iCloud Shared Photo Library, users can now create and share a separate photo library among up to six family members, and the new Freeform app provides a flexible canvas that allows users to be more productive and expressive, whether they are planning or brainstorming on their own, or together with others. The power and popularity of Apple silicon, as well as new developer tools in Metal 3, make gaming on Mac more enjoyable than ever before.

      MacBook Pro and the Environment

      Designed to minimise its environmental impact, the MacBook Pro is made from 100 percent recycled materials: aluminium in the enclosure, rare earth elements in all magnets, tin in the solder of the main logic board, and gold in the plating of multiple printed circuit boards. Several components feature at least 35 percent recycled plastic, and it meets Apple’s strict energy efficiency standards. 97 percent of the packaging on MacBook Pro is fibre-based, bringing Apple closer to its goal of eliminating plastic from packaging by 2025. The MacBook Pro is free of a number of potentially harmful substances, and 97 percent of the packaging is fibre-based as well.

      Apple is carbon neutral for its global corporate operations today, and it plans to be 100 percent carbon neutral by 2030. Every Apple product sold, from component manufacturing to assembly to transportation to customer use to recycling and material recovery, will have a net-zero environmental impact.

      The new 14-inch MacBook Pro with M2 Pro starts at S$2,899, and S$2,679 for education, and the 16-inch MacBook Pro with M2 Pro starts at S$3,599, and S$3,309 for education. Additional technical specifications, configure-to-order options, and accessories are available at Offical Apple Website: Find out more about the Macbook M2 Pro and M2 Max, click here.

       

      (Credits: Apple)

      Tags: applelaptoptech
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