Here are the top 15 Lifestyle influencers who own a lifestyle blog too, in Singapore.
For newly opened businesses that are niche in lifestyle products in Singapore, these prominent influencers can significantly boost your brand’s social visibility, attracting more customers.
So, what do lifestyle influencers do?
Nowadays, people seek value in their lifestyle choices. When exploring new experiences or products, they often turn to lifestyle influencers and bloggers for recommendations. These influencers share their experiences and insights about various aspects of life, from travel and fashion to wellness and home decor.
Lifestyle influencers typically create content around their interests, passions, and experiences, offering a glimpse into their unique lifestyles. They may share travel diaries, fashion hauls, beauty tips, fitness routines, and more.
With numerous lifestyle bloggers and influencers in Singapore, it can be overwhelming to decide which ones to follow. In this article, Lobangsiah presents a carefully curated list to simplify the process for you. This list highlights some of the most prominent and engaging lifestyle influencers in Singapore.
Top 15 Lifestyle Influencers & Bloggers in Singapore for 2023
Lifestyle Bloggers who are Instagram Nano-Influencers (1K – 10K Instagram Followers)
1. IreviewUread
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Despite the name of Shi Hui’s blog, it goes beyond mere reviews. This passionate beauty enthusiast occasionally treats her readers to valuable skincare tips. Moreover, she complements her blog with videos from her YouTube channel. Although she updates her YouTube channel consistently, Shi Hui identifies more as a blogger than a YouTuber. Follow her on Instagram here.
2. Monice Cheung
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While Monice’s Instagram following may not be as large as others on this list, her lifestyle blog has received several prestigious awards, including Foodpanda’s Top Lifestyle Blogger in 2016.
Her blog covers a diverse range of topics, including beauty, food, shopping, travel, and pets. Lately, Monice has developed a keen interest in food, making her blog a perfect destination for finding inspiration and ideas for your next meal!
3. Dawn Chan
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Dawn’s blog stands out from many lifestyle bloggers on this list since blogging isn’t her primary career. With a professional background in digital marketing, she adds a unique touch to her blog by sharing valuable marketing tips for aspiring marketers!
Apart from these insights, she dedicates her spare time to writing about beauty, food, travel, pets, and events on her blog. Follow her on Instagram here.
4. The Wacky Duo
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Managed by a family of four – two parents and two sons – The Wacky Duo is a distinctive blog offering diverse perspectives, making it a fascinating read.
Their content spans various topics, including parenting, finance articles, and arcade reviews! Follow their Instagram here.
5. Alexis Cheong
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Alexis, an enthusiastic blogger, delves into the realms of food, travel, beauty, and technology. Her keen eye for decor is evident as she frequently highlights the interior designs of the restaurants and cafes she visits.
Moreover, Alexis enhances her posts with engaging vlogs, adding a delightful and personal touch to her blog! Follow her on Instagram here.
6. Mitsueki Ademaro
Mitsueki’s blog serves as a personal diary, capturing her daily life experiences. Amidst the pandemic, she took the chance to share a mixture of events and her daily adventures in Singapore.
Her articles exude a warm and friendly tone, making readers feel like they are longtime friends, which adds a distinctive charm to her blog. Follow her on Instagram here.
Lifestyle Bloggers who are Instagram Micro-Influencers (10K – 50K Instagram Followers)
7. Hpility
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Hpility, a well-known lifestyle blogger, delves into a wide range of topics, including food, technology, and entertainment. Surprisingly, he also creates content about beauty and fashion! From cosmetic dentistry to hair coloring services and facial treatments, he’s covered a diverse array of product reviews.
8. William Tan
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William offers a diverse range of lifestyle content, encompassing food, travel, and technology. His impactful blogging has led to notable opportunities, including writing articles for F&N and Safra Singapore. Moreover, William embraces guest writers, providing a platform for different perspectives and angles on his blog. Follow him on his Instagram.
9. Goodswanderers
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The name “goodswanderers” originated from “foodwanderers,” where Irene began her journey as a food blogger, sharing delightful makan experiences. Over time, she discovered her passion for sharing more than just food and expanded to share all things wonderful. Thus, “goodswanderers” was born.
In addition to maintaining her lifestyle blog, she remains highly active on both her Instagram and TikTok accounts.
10. Maybelline Sim
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Although the blog is named “Maybeline Sim,” it is actually a couple’s lifestyle blog managed by both Maybeline and her partner. Beyond the culinary delights, they explore a variety of subjects, including beauty, fashion, and technology. Furthermore, the couple has collaborated with multiple brands, featuring in advertisements for renowned names like G2000 and Superdry. Follow them on Instagram here.
Lifestyle Bloggers who are Instagram Mid-Tier Influencers (50K – 100K Instagram Followers)
11. Rainbow Diaries
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Since Shub started Rainbow Diaries, the blog has earned numerous accolades, including the Top Lifestyle Blogger 2020 and Edarabia’s Top 20 Bloggers.
With a primary focus on parenting, Shub has written several articles about caring for children with conditions like asthma. Beyond that, she covers diverse topics like food, entertainment, shopping, and home and living, making Rainbow Diaries an all-encompassing lifestyle blog worth following! Follow her on Instagram here.
12. Zoe Raymond Tan
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In 2008, Zoe embarked on her blogging journey as a diary to chronicle her travelogues and culinary escapades. Over time, her blog expanded to include her evolving interests, encompassing fitness, beauty, and fashion.
Her fitness journey took root when she embraced yoga for weight loss, sparking a profound passion for health and well-being. As an ardent advocate for fitness, she shares her dedication and experiences through her blog, inspiring others on their own wellness journeys.
13. Michelle Hon
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Look beyond the blog’s name, for The Chill Mom delves into more than just parenting and motherhood. With intriguing discussions on topics like insurance and online businesses, her blog offers a diverse range of insights.
These distinctive subjects originate from her entrepreneurial journey. Notably, she provides mentorship programs and has authored a book dedicated to the journey of motherhood! Follow her on Instagram here.
14. Sophie Willocq
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Sophie Willocq is a familiar face to many, having close connections with some of Singapore’s Top bloggers, including Xiaxue and Mongabong.
This stunning French-Chinese blogger has been a part of the local blogging community since 2005, covering various engaging topics such as beauty and travel.
While she has been more active as an influencer in recent years, her blog remains an excellent resource for readers seeking insights on these lifestyle topics! Follow her on Instagram here.
15. Joanna Soh
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Since 2015, Joanna has been navigating the worlds of blogging and social media influencing.
While her posts often revolve around beauty products and services, she also engages in product reviews and writes articles on home and living. Follow her on Instagram here.
With this extensive list of lifestyle influencers to follow, you’ll uncover the latest lifestyle trends. You can also connect and collaborate with them to boost your brand’s visibility. Enjoy exploring and experiencing the best that the lifestyle influential world has to offer!
(Credits: Mitsueki, joannaspy, thechillmom)
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